SEO Radio

SEO Radio is an Internet radio talk show about search engine optimization and internet marketing

Stuart Larkins, Vice President of Performics

January 31st, 2006 · 2 Comments

Stuart overseas a team of online performance based search engine marketing experts and leads Performics’ interactions with major search publishers. His team delivers customized, profitable and scaleable search marketing programs for Performics’ clients and establishes and maintains relationships with leading search engines, comparison shopping engines and vendors. Stuart is also involved in many online advertising industry groups and associations, including the IAB, Yahoo! Search Advertiser Council, MSN Search Committee, and the Google SEM Council. He also speaks regularly at industry trade events such as e-Tail and the DMA’s Annual Conference for Catalogers & Multi-Channel Merchants (formerly the Annual Catalog Conference). Such leading industry publications as AdAge, Direct, Target Marketing and Internet Retailer regularly turn to Stuart for expert commentary and assistance in analyzing industry news and trends. Performics, the performance marketing division of DoubleClick serves such leading advertisers as American Eagle Outfitters, Bose, Eddie Bauer, Harry and David, HPshopping.com, J. Jill, Redcats USA, and many others.

Listen to this show now (requires Windows Media Player):

Segment 1 - The Changing PPC Search Landscape: focus on attracting consumers and engines beyond Google and the Big 3.

Segment 2 - The Importance of Comprehensiveness in Search Engine Marketing.

Segment 3 - Balancing Branding and Direct Response in Search. Advertiser Innovations in Search Engine Marketing.

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2 responses so far ↓

  • 1 Hummer H1 - Hummer H2 - Hummer H3 // Jun 13, 2006 at 4:04 am

    Wow, Performics sounds great….you will definitely be hearing from us. Tried Commision Junction…but you can never get in touch with anyone and we have a really large budget (at my day job)…I think we’ve given up on them…It would be interesting to see what Performics could do for us!

    Hummer H1 - Hummer H2 - Hummer H3

  • 2 Orlando Hotels // Oct 18, 2006 at 11:12 am

    Does performics have any non Lead based programs? Say if you generate traffic to a specific page (that can be tracked by a pixel or and affiliate token or something like that)… which can say encourage an inbound phone call. We want to generate incoming calls rather than outbound calls.

    Orlando Hotels

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