Founded in 1997 as a Houston web design company, Schipul, The Web Marketing Company, now combines marketing fundamentals with design elements to allow clients to manage and grow their organizations and businesses online.
Lauren Hall is responsible for overseeing all search engine marketing strategy (SEM) development and placements in the major search engines for Schipul and the company’s clients. Hall graduated from Texas A&M University in 2001 with an MIS degree. Prior to joining Schipul, Hall served in Houston as web development programmer for Satterfield & Pontikes Construction, Inc. and as merger and acquisition research specialist for VerticalNet, Inc.
GSI specializes in helping Fortune 500 companies develop, implement, and manage their global enterprise search marketing programs. With offices in the United States, Japan, the United Kingdom, and Switzerland, GSI has the experience to help companies execute their search engine marketing programs “from the inside out.”
Streaming or MP3 - What is Schipul and Tendenci? The state of the search engine marketing industry including myspace and LinkedIn. Managing your online association and community memberships.
Streaming or MP3 - Can you guarantee SEM results? How many keywords can you benefit from? Managing client’s expectations and tracking their ROI. The value of an educated client.
Streaming or MP3 - Content- building. Ethics and SEO. How to cost effectively build links. The need for paid placement and paid links. Shopping engines and keywords on pages.
2 responses so far ↓
1 Dan Keeney // May 22, 2006 at 6:59 pm
Great interview with Lauren.
I wanted to encourage listeners to check out the free set of search engine marketing tools at Lauren’s company’s site: http://www.schipul.com/en/sem/tools/. These are great for assessing keyword density, selecting appropriate keywords, checking the status of linkbacks and lots more. All free with no registration necessary.
2 Orlando Area Guide // Sep 3, 2006 at 5:21 pm
Where have these tools been hiding? These are great tools. They work great especially for free!…I pay an annual subscription to another company for some similar tools.
Orlando Area Guide
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