David Meerman Scott, didn’t plan on becoming an online thought leadership and viral marketing strategist on purpose, he came upon it accidentally. At the height of the dot-com boom, David was vice president of marketing at NewsEdge Corporation, a NASDAQ-traded online news distributor with $70 million in revenue. Against the advice of the PR agency professionals he had on retainer, David’s team wrote and sent dozens of Press releases themselves. Each time they sent a release, it appeared on dozens of online services such as Yahoo!, resulting in hundreds of sales leads.
Drawing on his publishing experience he had gained in his prior position as Asia marketing director for the online division of Knight-Ridder, David quietly created content-based, “thought leadership” marketing and PR programs on the Web.
Segment 1 - News Releases - Overview
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News releases aren’t for the media anymore. David gives us an overview of how and why we should be using news releases.
Segment 2 - Using News Releases to Reach Buyers
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David gets into the details about writing your releases to reach your potential customers.
Segment 3 - Search Engine Optimization and News Release
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David explains the best practices to use when optimizing your News Releases to be found in the search results.
Segment 4 - Putting it all together with News Releases
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David and Bryan discuss the strategies in using News Releases for your business.
1 response so far ↓
1 Clickfire // Jun 23, 2007 at 3:58 pm
This is one of the more interesting interviews I’ve heard here. David is a good communicator and offered some practical tips I’d never heard.
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