The father and son team, Dave and Scott Brandley have been doing business online for over ten years. After selling their own E- commerce store in 2003 the Brandleys started Global Marketing Strategies, a company focussed on creating testing tools for websites. Their most recent venture “Trust Guard” is a new online security service designed to protect sensitive user data necessary for E commerce. These services foster the trust of a wary consumer.
Segment 1: How do trust seals work?
Streaming or MP3
Dave and Scott Brandley give us an overview about Trust Seals.
Segment 2: Security Seals, Privacy Seals & Business Identity Seals
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Dave and Scott Brandley get into the specifics with Bryan about what each seal does and what they mean to you and your visitors.
Segment 3: Trust Seal Comparisons
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With a variety of competitors offering trust seals, which type is best for your businsess? Bryan, Dave and Scott discuss the options.
Segment 4: 7 Conversion Tips for any website owner
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Dave and Scott share some valuable tips to increase your conversions.
3 responses so far ↓
1 skincare // Jul 2, 2007 at 1:52 am
… absolutely agree - trust equals conversion.
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2 Chris // Jul 11, 2007 at 1:21 pm
I have found that using trust seals lead to massive increases in conversion. It seems illogical since it is my opinion that most visitors aren’t really sure what exactly a particular trust seal means.
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3 Car Desk // Aug 17, 2007 at 2:43 am
I am doing SEO on my site http://www.theavtivechild.com . It has a PR of 2 for a long time. But other pages are of PR3. Seeking ranking in the following car desk, rooftop carrier related keywords…
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