Chris Winfield is the President and Co-Founder of 10e20, LLC - a leading search engine marketing & web solutions firm based in New York & Florida. 10e20’s clients include Virgin, Ford, Coldwell Banker, FindSVP and 400+ others. Mr. Winfield is considered to be one of the leading search engine experts in the world, and is a weekly columnist for DM News. His views and articles regularly appear in the New York Times, USA Today, The Wall Street Journal, Inc. Magazine, Entrepreneur, The LA Times, CNET, The Boston Globe and many others.
| How to attract big SEO clients. The power of being quoted by big news outlets, and how to get reporters coming back to you. How organic helps build paid search management clients, and vice versa. How popular are search agencies vs. companies deciding to do it inhouse. Why people go through two or three agencies or search employees. | Streaming or MP3 |
| The importance of helping SEM clients not just help them get traffic, but to help them convert! What really works in terms of Google, these days. Wikipedia links and tips on how to get links from there. How to build a content site, like blogs. How do mid-sized companies and come up with content? How marketing departments view SEM. Using MySpace for SEM stuff. | Streaming or MP3 |
| What is minimum size of a company that 10e20 accepts as a client. Tips on the most recent, most effective linking strategies. How to find places to buy links in your keyword space, using Google. Paid links and PR. Being watchful and careful with the context of your paid links. A great place to find blogs that will link to you. How many truly useful directories are there? | Streaming or MP3 |
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