Bryan Azorsky will be interviewing Arthur Katz, a brand expert and strategic marketing planner and consultant, who came out of the advertising agency business where he functioned as Senior Vice President of Marketing Services. He also founded an in-house consultancy named The Marketing Group. He’s been at it over 30 years, with the last 18 functioning as an independent consultant. He founded Emotives Marketing, LLC to concentrate on brand positioning and emotional links between the consumer and the brand, and to bring such capabilities to the web.

Katz has performed strategic plans for a variety of businesses, from the United States Olympic Committee and Sprint (in both the U.S. and in Canada) as well as strategic projects for many leading brands, including some of the Top 100 advertisers in North America. He also has worked with many emerging, small and mid-sized businesses.

The subject of the show is the Brand Foundation Plan and the importance of a Strategic Marketing Plan.
Resource materials for this show can be found at EmotivesMarketing.com/SEORadio

As a member of the Professional Services team at PixelMEDIA, Norm Whittaker’s primary role is as Executive Producer. He is also the Solution Manager for Search Engine Strategy and Product User Interface Design Solutions. His responsibilities include driving alignment among business, technical and creative resources to bring great ideas to reality. This involves defining requirements and risk, recommending approaches and managing the execution of strategic initiatives by leading cross-functional teams from concept to completion.

Mr. Whittaker has been instrumental in developing and leading new solutions and process improvements within PixelMEDIA. He developed and deployed the Search Engine Strategy and User Interface Design Solutions and created procedures for Information Architecture, Usability, and Content Strategy & Messaging. Mr. Whittaker has also improved process and project plans to incorporate Usability, Information Design, Applications Development, Content Strategy and Search Engine Strategies. Another notable contribution was his drive in the conception and implementation for several employee award programs.

Prior to joining PixelMEDIA, Mr. Whittaker was active in the United States Marine Corps, which provided a solid foundation and numerous growth opportunities for his educational background. Mr. Whittaker was recognized twice in the Department of Defense newspaper awards in 1997 and 1998. He also received two Navy Achievement Medals and numerous letters of appreciation during his military service.

On Tuesday, August 22 or guest will be Linda Woods.

Linda Woods, President of PartnerCentric, Inc. and known throughout the industry as the Affiliate Goddess, has been involved with affiliate marketing practically since its inception. Starting in the late 90s as Director of Internet Marketing for a Web design firm, she moved on to then-innovative startup Commission Junction in 1999; and later started her own Internet Marketing consultancy in 2000. Since then, she has helped hundreds of companies - large and small - start and manage effective affiliate programs. PartnerCentric's original Outsourced Affiliate Management Service was launched in 2003 and has now has dozens of clients worldwide and over 20 employees across the US and Canada. A frequent speaker at Affiliate-related events, Linda has also been a featured columnist in "Revenue" magazine and quoted in many other online publications. She and her team offer strategy consulting, affiliate marketing corporate training, affiliate recruitment and total outsourced management services. Linda lives in paradise, also known as Santa Barbara, Calif., with her 9-year-old son and loves to dance, dine and travel.

On Tuesday, August 8, our guest will be Chris Consorte.

Chris Consorte has spent his entire career working on various marketing and new media projects on both the agency and client-side of business. He is the founder, and CEO, of Integrated Direct and Integrated Interactive – full-service direct and interactive marketing agencies.

Prior to Integrated Direct, Mr. Consorte spent 10 years in various corporate marketing positions. Most recently, he was Director of Marketing for BLS Funding, a $1.5MM mortgage brokerage and banking firm. Prior to BLS Fuding, he was Director of Web Marketing for Jupiter Media Metrix where he managed e-mail marketing, online advertising and direct marketing efforts. Prior to Jupiter Media Metrix, he managed e-commerce and direct marketing efforts for John Wiley & Sons Publishing.

Mr Consorte has a B.S. in Marketing from St. John's University and an M.S. in Direct and Interactive Marketing from New York University. He is also an Adjunct Professor of Marketing and Management at Long Island University, Fashion Institute of Technology, IONA, Mercy and Baruch Colleges.

On Tuesday, August 1 will be Drew Adams.

Express Ranking focuses on getting our client’s results in the organic search engine rankings and increase targeted traffic to our customer’s sites. Unique aspects of Express Ranking include the “GO” ratio – a methodology for determining the best keywords to focus on.

On Tuesday, July 25 our guest will be Kevin Carr.

Kevin Carr is one of the founders and the acting online media director for International News Media (INM). Mr. Carr is one of the industry’s leading experts on using new online media outlets to create effective search engine marketing solutions.

INM is a search marketing agency headquartered in Irvine, CA. In Q1 2006, INM unveiled its N|Compass platform -- a suite of web applications and services including a press release distribution system, a content generation and syndication pipeline, a PPC management platform, and a business blogging system. Since its launch, INM’s N|Compass program is increasingly being referred to as the future of internet marketing.

Our guest on Tuesday, July 11 will be Chris Winfield.

Chris Winfield is the President and Co-Founder of 10e20, LLC - a leading search engine marketing & web solutions firm based in New York & Florida. 10e20’s clients include Virgin, Ford, Coldwell Banker, FindSVP and 400+ others. Mr. Winfield is considered to be one of the leading search engine experts in the world, and is a weekly columnist for DM News. His views and articles regularly appear in the New York Times, USA Today, The Wall Street Journal, Inc. Magazine, Entrepreneur, The LA Times, CNET, The Boston Globe and many others.

On Tuesday, June 27, our guest will be Pedro Sostre.

Pedro Sostre founded Sostre & Associates in 1998 and currently serves as President and Creative Director for the firm. As creative director, he is often a primary contact with clients and organizes the development teams to work on projects. He is regarded as an expert in Internet business and marketing and is regularly quoted on websites and in various publications.

He is an accomplished designer, marketer, and entrepreneur. In his professional career he has worked with CBS Sportsline, the NFL, BMW Motorcycles, Reebok, Motorola and others. Pedro Sostre was born in Bronx, NY and currently resides in Miami, Florida with his wife and four children.

On Tuesday, May 30th, our guest on SEO Radio will be Bill Hunt.

Bill Hunt is the CEO and Founder of Global Strategies International (GSI) and one of the pioneers of search engine marketing, getting his start in 1994. Bill is an internationally recognized search marketing expert, conference speaker, and contributor to numerous marketing journals and books. In his first book, Search Engine Marketing, Inc., Bill shares the tips and techniques he's learned working with numerous large search engine marketing (SEM) projects for clients such as AT&T, IBM, Intel, The Hartford, and Zurich Financial.

GSI specializes in helping Fortune 500 companies develop, implement, and manage their global enterprise search marketing programs. With offices in the United States, Japan, the United Kingdom, and Switzerland, GSI has the experience to help companies execute their search engine marketing programs "from the inside out."

On Tuesday, May 9th, our guest on SEO Radio will be Lauren Hall.

Founded in 1997 as a Houston web design company, Schipul, The Web Marketing Company, now combines marketing fundamentals with design elements to allow clients to manage and grow their organizations and businesses online.

Lauren Hall is responsible for overseeing all search engine marketing strategy (SEM) development and placements in the major search engines for Schipul and the company’s clients. Hall graduated from Texas A&M University in 2001 with an MIS degree. Prior to joining Schipul, Hall served in Houston as web development programmer for Satterfield & Pontikes Construction, Inc. and as merger and acquisition research specialist for VerticalNet, Inc.

Dan Noyes has been featured in Business Advisor Magazine as well as cited in a number of internet marketing related articles in Yahoo! News, CBS Marketwatch, Miami Today, DallasNews.com, CNet Investor News, and Silicon Valley Business Ink. Dan's company, Zephoria was a finalist in the 2003 international Marketing Excellence competition sponsored by ClickZ and was up for the award in 2004.

Dan and his company Zephoria consult with a number of Fortune 1000 companies including Rubbermaid, Bosch, Corning, and Thomson Publishing as well as a number of emerging growth companies on search engine optimization, web analytics, and web development. Dan is an active participant in many industry organizations including SEMP, American Marketing Association, an the Web Analytics Association.

Patrick is the President of Text Link Ads Inc, a Cincinnati, Ohio based online marketing firm. Text Link Ads buys and sells online advertisements that are designed to drive targeted traffic and raise link popularity. Text Link Ads services a wide range of clients from Fortune 500 businesses to individual website owners. He is a frequent speaker at the Search Engine Strategies and WebmasterWorld conferences.

Patrick founded Text Link Ads in 2003 and previously did pay per click management and seo for clients of his PatrickGavin.com business. He studied Marketing while attending Xavier University in Cincinnati.

Boris Mordkovich is the Publisher of the first and only print magazine search marketers can call their own - Search Marketing Standard (www.smstandard.com). The quarterly publication reaches over 15,000 subscribers and covers pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics. Each issue features articles and advice from leading experts in the field, interviews with the who’s-who of the industry, reviews of the most popular tools and services, latest news and trends, and much more.

Boris is also the Co-Founder and Director of Operations at MordComm, Inc., a company dedicated to developing services to help entrepreneurs establish and promote their internet presence. MordComm, Inc.’s divisions include AdWatcher, a pay-per-click tracking and click fraud monitoring tool, and the popular and informative SEM portal, PayPerClickUniverse.

He is also a co-author of the “Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines�? – one of the first-ever print books covering the Pay Per Click industry (http://www.PPCbook.info).

On Tuesday, February 28th, our guest will be Doug Perlson from Kanoodle.

Before joining Kanoodle, Doug was Senior Vice President, Partner Development and Operations for About, Inc. While there, he helped grow the Luna Network, a start up ad network based on niche site partnerships, to over one billion ad impressions per month. The Luna Network later merged into Sprinks, where Perlson acted as Senior Vice President of Partner Development and Operations, responsible for developing and managing the Sprinks distribution network as well as other key partnerships and operational responsibilities.

Perlson also has founded and consulted to several online and traditional small businesses. He is a licensed attorney, and has served as Counsel and Chief of Staff to several elected officials, and as an Assistant Attorney General for the State of New York. Doug earned a J.D. from Emory University School of Law and a B.A. from the State University of New York at Albany.