Arthur Katz is a branding expert, a strategic marketing planner and consultant, who came out of the advertising agency business where he functioned as Senior Vice President of Marketing Services. He also founded an in-house consultancy named The Marketing Group. He’s been at it over 30 years, with the last 18 functioning as an independent consultant. He founded Emotives Marketing, LLC to concentrate on brand positioning and emotional links between the consumer and the brand, and to bring such capabilities to the web.
Katz has performed strategic plans for a variety of businesses, from the United States Olympic Committee and Sprint (in both the U.S. and in Canada) as well as strategic projects for many leading brands, including some of the Top 100 advertisers in North America. He also has worked with many emerging, small and mid-sized businesses.
