Chris Consorte has spent his entire career working on various marketing and new media projects on both the agency and client-side of business. He is the founder, and CEO, of Integrated Direct and Integrated Interactive – full-service direct and interactive marketing agencies.
Prior to Integrated Direct, Mr. Consorte spent 10 years in various corporate marketing positions. Most recently, he was Director of Marketing for BLS Funding, a $1.5MM mortgage brokerage and banking firm. Prior to BLS Fuding, he was Director of Web Marketing for Jupiter Media Metrix where he managed e-mail marketing, online advertising and direct marketing efforts. Prior to Jupiter Media Metrix, he managed e-commerce and direct marketing efforts for John Wiley & Sons Publishing.
Mr Consorte has a B.S. in Marketing from St. John's University and an M.S. in Direct and Interactive Marketing from New York University. He is also an Adjunct Professor of Marketing and Management at Long Island University, Fashion Institute of Technology, IONA, Mercy and Baruch Colleges.
Evolving from a direct mail/direct response role to internet marketing. Can you get a degree in online marketing? The decline of email marketing. Affiliates and testing small...but rolling out big.
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Techniques and tactics. Do smaller firms know more about SEO and SEM than larger clients? What’s a typical range of services that actually work for clients. Do different tactics work for different kinds of companies? Buying radio and remnant radio space for clients. Pay per call...is it a passing trend?
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The business of search. How do agencies handle all the new trends of SEO? The damage click fraud causes. How to balance organic vs. PPC. Who would ever pay $80 per click!? Why a savvy client is the best kind of client. Big predictions for SEO and SEM in the coming months.
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