Drew Adams is the President of Express Ranking. Express Ranking focuses on getting our client’s results in the organic search engine rankings and increase targeted traffic to our customer’s sites. Unique aspects of Express Ranking include the “GO” ratio – a methodology for determining the best keywords to focus on.
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What kind of demand is there these days for SEM services? Organic vs. PPC and which one provides longer-term benefit for clients. Why do most SEM firms don’t pay much attention to organic. Are people willing to spend more or less than they used to, on SEM? How unwilling people are to pay for online ads vs. print ads. How much client education is necessary for SEM?
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Any new trends in what client’s request for the marketing campaigns? Do the same key principles of SEM still hold? What kind of things can really impede a campaign? Setting clients expectations with what SEM firm can actually deliver. Strategies for speeding SEO/SEM results. What is a “go ratio”? The role good content plays in SEM. How much do clients do for themselves and how much does the firm do for them?
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Link partnering and other good link strategies. Current, best approach to buying vs. trading links. The importance of context and relevance when trading links. Typical lead time in which most people can expect results from a new SEM campaign. The value of PR and getting a public relations person working with you. Controversial rankings “guarantee!”
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