Kevin Carr is one of the founders and the acting online media director for International News Media (INM). Mr. Carr is one of the industry’s leading experts on using new online media outlets to create effective search engine marketing solutions.
INM is a search marketing agency headquartered in Irvine, CA. In Q1 2006, INM unveiled its N|Compass platform -- a suite of web applications and services including a press release distribution system, a content generation and syndication pipeline, a PPC management platform, and a business blogging system. Since its launch, INM’s N|Compass program is increasingly being referred to as the future of internet marketing.
What is “new online media?” The difference between Movable Type/other blog software and the new “media launch process.” How to educate clients on what new media is, explaining by example. How Kevin creates articles to trade and blogs to launch.
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Streaming or MP3
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Press releases and how to distribute them. Becoming your own news source. Working with Google news. Press releases in 2006 and their SEO effect. Blogging, pay per click, article distribution, etc. The use/benefits of a “source site.” Current best practices for press releases and blogs. How important the quality of press releases really is. What is an ideal blog strategy for business and SEM? How clients perceive the value of blogging.
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Streaming or MP3
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Kevin’s ideal client business size and budget. Making sure that content is not only consistent but fresh. How the platform interacts with PPC. Experimenting with “flat rate” PPC. How to find out more about this new “news media” platform.
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Streaming or MP3
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