Pedro Sostre, President and Creative Director of Sostre & Associates

Pedro Sostre founded Sostre & Associates in 1998 and currently serves as President and Creative Director for the firm. As creative director, he is often a primary contact with clients and organizes the development teams to work on projects. He is regarded as an expert in Internet business and marketing and is regularly quoted on websites and in various publications.

He is an accomplished designer, marketer, and entrepreneur. In his professional career he has worked with CBS Sportsline, the NFL, BMW Motorcycles, Reebok, Motorola and others. Pedro Sostre was born in Bronx, NY and currently resides in Miami, Florida with his wife and four children.

Streaming or MP3

- Website Design and how it can help conversion. What exactly is Web Analytics? The value of tools like Clicktracks. Analyzing log files and what can be learned from referrer logs.

Streaming or MP3

- Some of the biggest mistakes web designers and business owners make during analysis. The power and the profit of watching and responding to customer searches. Responding to searches with custom landing pages. Good salespeople vs. good web designers. Doubling traffic, or doubling conversion. How much do page views matter?

Streaming or MP3 - What are the big guys doing with tracking and conversion that the small business owner can learn from? Why “trustworthy” converts better than “sleek design.” What web designers can learn from grocery stores. Are web design schools teaching what converts?

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