Bill Hunt is the CEO and Founder of Global Strategies International (GSI) and one of the pioneers of search engine marketing, getting his start in 1994. Bill is an internationally recognized search marketing expert, conference speaker, and contributor to numerous marketing journals and books. In his first book, Search Engine Marketing, Inc., Bill shares the tips and techniques he's learned working with numerous large search engine marketing (SEM) projects for clients such as AT&T, IBM, Intel, The Hartford, and Zurich Financial.

GSI specializes in helping Fortune 500 companies develop, implement, and manage their global enterprise search marketing programs. With offices in the United States, Japan, the United Kingdom, and Switzerland, GSI has the experience to help companies execute their search engine marketing programs "from the inside out."

Streaming or MP3 - Understanding your search customer. How to diagnose your search problems and how to fix them. How to motivate managers and webmasters to make SEO a priority.

Streaming or MP3 - Some of the biggest mistakes web designers and business owners make during analysis. The power and the profit of watching and responding to customer searches. Responding to searches with custom landing pages. Good salespeople vs. good web designers. Doubling traffic, or doubling conversion. How much do page views matter?

Streaming or MP3 - What are the big guys doing with tracking and conversion that the small business owner can learn from? Why “trustworthy” converts better than “sleek design.” What web designers can learn from grocery stores. Are web design schools teaching what converts?