Boris Mordkovich is the Publisher of the first and only print magazine search marketers can call their own - Search Marketing Standard (www.smstandard.com). The quarterly publication reaches over 15,000 subscribers and covers pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics. Each issue features articles and advice from leading experts in the field, interviews with the who’s-who of the industry, reviews of the most popular tools and services, latest news and trends, and much more.

Boris is also the Co-Founder and Director of Operations at MordComm, Inc., a company dedicated to developing services to help entrepreneurs establish and promote their internet presence. MordComm, Inc.’s divisions include AdWatcher, a pay-per-click tracking and click fraud monitoring tool, and the popular and informative SEM portal, PayPerClickUniverse.

He is also a co-author of the “Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines� – one of the first-ever print books covering the Pay Per Click industry (http://www.PPCbook.info).