Stuart overseas a team of online performance based search engine marketing experts and leads Performics’ interactions with major search publishers. His team delivers customized, profitable and scaleable search marketing programs for Performics’ clients and establishes and maintains relationships with leading search engines, comparison shopping engines and vendors. Stuart is also involved in many online advertising industry groups and associations, including the IAB, Yahoo! Search Advertiser Council, MSN Search Committee, and the Google SEM Council. He also speaks regularly at industry trade events such as e-Tail and the DMA’s Annual Conference for Catalogers & Multi-Channel Merchants (formerly the Annual Catalog Conference). Such leading industry publications as AdAge, Direct, Target Marketing and Internet Retailer regularly turn to Stuart for expert commentary and assistance in analyzing industry news and trends. Performics, the performance marketing division of DoubleClick serves such leading advertisers as American Eagle Outfitters, Bose, Eddie Bauer, Harry and David, HPshopping.com, J. Jill, Redcats USA, and many others.

Listen to this show now (requires Windows Media Player):

Segment 1 - The Changing PPC Search Landscape: focus on attracting consumers and engines beyond Google and the Big 3.

Segment 2 - The Importance of Comprehensiveness in Search Engine Marketing.

Segment 3 - Balancing Branding and Direct Response in Search. Advertiser Innovations in Search Engine Marketing.