Catherine Paschkewitz is director of consumer marketing for hpshopping.com, a wholly owned subsidiary of Hewlett-Packard Company and HP's award-winning direct-to-consumer electronic commerce store.  Paschkewitz oversees customer acquisition and retention initiatives, including online marketing, direct marketing, credit card marketing, advertising, and customer analytics. Her focus is on building customer relations through integrated efforts and on driving ROI through ongoing testing and measurement.  Previously, she was director of strategy and market research for hpshopping.com where she spearheaded the development of the hpshopping.com value proposition, leading to an improved ability to target and market to key customer segments.  Paschkewitz holds a M.B.A. from the Johnson Graduate School of Management at Cornell University and a B.S. from the Massachusetts Institute of Technology. Prior to joining hpshopping.com, she was a management consultant focusing on business and marketing strategy issues.

Listen to this show now (requires Windows Media Player):

Segment 1 - hpshopping.com & the Affiliate Summit in January. Off-line marketing program success, i.e. catalog, and plans for 2006.

Segment 2 - Affiliate marketing and SEM. What drives successful affiliate relationships and search campaigns.

Segment 3 - Blogging, search related press releases and advice on running affiliate programs.