Boris Mordkovich is the co-founder of a search engine ad tracking and click fraud monitoring service, AdWatcher.com and the co-author of the “Pay-Per-Click Search Engine Marketing Handbook”. He has worked in the industry with his brother, Eugene Mordkovich, since the first Pay Per Click search engine, GoTo.com (now Yahoo! Search Marketing) was launched in 1997. As the search engine industry continues to grow, the Mordkovich brothers offer assistance and guidance to small business owners through their PPC portal, PayPerClickUniverse.com.