Today's guest a Eric Ward, a pioneer in link building. Eric founded the Web's first service for announcing and linking Web sites back in 1994 and is best known as the person behind the original linking campaign for Amazon.com. His current client list is a who's who of online brands, from PBS.org to Discovery.com. Eric also trains ad agencies,
PR firms, site developers and individuals in the art of link building and publicity. Eric's services won the 1995 Tenagra Award For Internet Marketing Excellence, and he was named one of the Web's 100 most influential people by Websight magazine in 1997.