Henry Copeland, BlogAds

Today's guest is Henry Copeland of BlogAds, an online advertising network specifically designed for advertising on blogs.

Believing that bloggers are the vanguard of publishing, Henry Copeland in March of 2002 started building Blogads.com, a network to connect bloggers and advertisers. Though the first $32 blogad didn't sell until nearly one month after the service launched, today blogads are used by equally by corporate behemoths and mom & mom T-shirt peddlers. Blogads.com "makes blogs possible," says mega-blogger Atrios. Copeland, 43, grew up in Wooster, Ohio and in 1984 received a BA in history from Yale University after nearly flunking econ and compsci. After selling bonds on Wall Street ('84-91) and reporting on post-Soviet economies ('91-'9 , Copeland founded Blogads.com's
corporate parent in 1998.

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