Anne Holland was our guest for this show. Anne Holland is the founder of MarketingSherpa.
MarketingSherpa has recently released the "Landing Page Handbook", a 190 page guide on the best practices for optimized landing pages for maximizing conversion. In this show, Anne talks about some the strategies for optimizing landing pages to maximize the conversion rate: turning more vistitors into buyers.
Listen to this show now (requires Windows Media Player):
Segment 1 - MarketingSherpa
Segment 2 - Landing Page Optimization
Segment 3 - Boost Conversion by 40%