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Business Strategy Optimization

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Anne Holland on Landing Page Optimization

Anne Holland was our guest for this show. Anne Holland is the founder of MarketingSherpa.

MarketingSherpa has recently released the "Landing Page Handbook", a 190 page guide on the best practices for optimized landing pages for maximizing conversion. In this show, Anne talks about some the strategies for optimizing landing pages to maximize the conversion rate: turning more vistitors into buyers.

Listen to this show now (requires Windows Media Player):

Segment 1 - MarketingSherpa

Segment 2 - Landing Page Optimization

Segment 3 - Boost Conversion by 40%

Posted by Mark at March 1, 2005 12:49 PM | TrackBack

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