Since we had such a good chat in the chat room during this show, I thought I would post the transcript here for those who missed it:
<roose> hey
<corpwriter> hey backatcha roose!
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<roose> are u listening the the broadcast
<corpwriter> yup
<roose> doesnt appear as if ad guru has a site?
<BradFallon> adgooroo.com
<roose> ah
<corpwriter> yay - thanks - been googling for it
<roose> tried adguru.com and it said under construction
<roose> thansx!
<BradFallon> np!
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<roose> are transcripts available after the broadcast
<roose> anyone know?
<markcarey> not currently, but audio archives are available at http://www.seoradio.com/show-archives/
<roose> thanx
<corpwriter> ohhh the free ebook looks GREAT!
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<ChopperGuy> what is the url for this tool?
<roose> free ebooks?
<markcarey> http://www.adgooroo.com/
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<markcarey> http://www.adgooroo.com/EBook.aspx
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<roose> i see..thanx
<markcarey> speaking of which, Adwords is about to boot affiliate advertisers
<markcarey> http://www.threadwatch.org/node/668
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<Ken> hi All
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<corpwriter> Hi Ken !
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<Ken-BigVoiceDesign> is this live?
<corpwriter> Mark - is this like a rumor or going to happen for sure?
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<markcarey> seems like a leak, from some pretty reliable sources
<Ken-BigVoiceDesign> haha "leak"
<corpwriter> Ick
<markcarey> comments by a previous guest: http://www.seroundtable.com/archives/001230.html
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<markcarey> looks like it is not a complete ban....
<Ken-BigVoiceDesign> http://www.seroundtable.com/archives/001230.html
<markcarey> is there an echo in here? 
<jdooley> what are you guys talking about?
<Ken-BigVoiceDesign> haha sorry I alt-tab too fast
<roose> cant get to that URL
<roose> im in now
<markcarey> also see http://forums.searchenginewatch.com/showthread.php?t=3092
<Ken-BigVoiceDesign> what products did he sell? what affiliates?
<jdooley> the #1 ad on Google defaults to the premium space
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<Ken-BigVoiceDesign> what about something real nichey like "massachusetts webdesign" or "massachusetts wedding photographer" how do I go about bidding on these?
<BradFallon> oops -- I always miss that last commercial
<Ken-BigVoiceDesign> lol
<BradFallon> Ken -- we'll do that one
<Ken-BigVoiceDesign> thx brad
<corpwriter> Ken - are you only wanting people IN Massachusetts
<Ken-BigVoiceDesign> not really but figured I'm too small to do nationwide
<corpwriter> If you promote the keyword Massachusetts, only people who search for that will pull up your ad - webdesign and photogrphy can be done for anyone anywhere
<Ken-BigVoiceDesign> I figured I would get more responses for just companies in my state
<corpwriter> If you use the keyword Massachusetts you will get a higher response rate I'm sure because I'm guessing that Massachusetts isn't a highly targeted keyword
<Ken-BigVoiceDesign> right, but I wanted people only looking for a webdesigner in massachusetts. What keyword should I bid on? "Massachusetts webdesigner"
<corpwriter> I do both, separately - and together - but know that "webdesigner" will cost more to bid on.
<corpwriter> yeah - talk about ad copy - that's my field!!!
<jdooley> is it just about ad copy? what about landing pages?
<corpwriter> capitalizing on the "call-to-action"
<corpwriter> what do you mean about landing pages jdooley?
<jdooley> I mean the place a user goes to after they click on the ad
<jdooley> I've found creating unique landing pages increases site conversion a lot
<roose> i dont see such great results in adwords......i advertise on 10-12 other PPC sites...and my cost/conversions are horrible for google.....i change landing pages, etc...and i just cannot convert....any ideas..or recommendations?
<corpwriter> I agree - even if you're promoting affiliate stuff, creating your own ad/pages for it makes the conversion rate higher
<corpwriter> roose - it could be your ad copy or the keywords you're using.
<jdooley> roose, I think it's important to customize your ads for each keyword.I also think the best position isn't the top position (for conversions)
<roose> well..keywords are common in google..and i use the same KW in my other PPC campaigns
<roose> there is competition in my space for my KW in google...but ther eis more in overture...and i do much better in OV
<jdooley> do the ads send people to your home page?
<roose> no...they go directly to the page that offers the info they are seeking
<roose> i do cutomize my ads for diff KW...diff titles and copy
<roose> brb...bathroom break
<roose> still wanna pick ure brains a little on google conversion
<jdooley> can we still talk now that the show is over?
<BradFallon> sure!
<jdooley> Hi Brad, a colleague of mine recommends you highly
<corpwriter> Sometimes your copy doesn't pull for you. Are you getting e-mail addresses so that you can keep getting in touch with the people who land on your page?
<markcarey> And there is also the forum at http://www.seoradio.com/forum.html
<BradFallon> Cool -- thanks!
<Ken-BigVoiceDesign> thanks Mark
<Chopperguy> sorry to ask again but what is the url
<Ken-BigVoiceDesign> can anyone suggest what keyword I can use for my first ad for a massachusetts web designer?
<corpwriter> Hey Brad - have you ever had a guest that talks about ad copy and marketing?
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<corpwriter> Ken - try this page: http://www.nichebot.com/ and start typing in keywords that pertain to your business to figure out what to use
<markcarey> Are you volunteering corpwiter? Send me an email at mark@seoradio.com
<BradFallon> Alex Mandossian was on -- we talked about conversion. But that's a good idea.
<corpwriter> Ohh, alex mandossian is good! Ahh! I see a past archive. Cool! I'll look it up.
<Chopperguy> looking for the url for adguru
<corpwriter> Uhm, okay - I'll e-mail you mark but I'm probably not experienced enough - especially with adwords and stuff. Just do copywriting and marketing in general
<corpwriter> http://www.adgooroo.com
<Chopperguy> thanks
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<roose> corpwriter - no..i do not get emails from users when they hir my landing page
<corpwriter> That may help you roose - that way you can keep following up. Offer something free - put them on an auto-responder and have it get in touch with them at least 7 - 10 times.
<markcarey> good point, listen to the Alex Mandossian show at http://www.seoradio.com/20040706-alex-mandossian-web-site-conversion.html
<corpwriter> Ohh, thanks mark! I'll bookmark it and listen to it when I can.
<markcarey> a "must listen" for anyone who cares about conversion (and everyone should)
<corpwriter> I got a 404 error mark
<markcarey> works for me....also go to http://www.seoradio.com/show-archives/ and scroll down to July 6th
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<corpwriter> Got in that way - thanks!
<roose> http://www.seoradio.com/20040706-alex-mandossian-web-site-conversion.html
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<corpwriter> Okay, gotta run guys. Great show Mark! Thank you!
<corpwriter> Bye!
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<Ken-BigVoiceDesign> WOW great archives
<Ken-BigVoiceDesign> can anyone recommend a place to get started and learn about google ads?
<Ken-BigVoiceDesign> I understand how it works just haven't even openedup an account yet
<Ken-BigVoiceDesign> anyone still here?
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- I would like to listen to some shows in the archives as well. This topic is esp. interesting! Has anyone tried this product already?
