Kanoodle Pay Per Click (PPC)

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Mark

Posted: September 28, 2004 01:03 PM

In this show, Brad spoke with Doug Perlson of Kanoodle, a rapidly growing payu-per-click (PPC) advertising service. Doug discussed Kanoodle approach to contextual pay-per-click advertising -- the placing of ads on web pages that are targeted to the content of those pages. Doug explained the differences between the various products offered by Kanoodle: keyword search, contextual, behavioral, and local. Doug also outlines some of the differences between Kanoodle's approach and that of Google and Overture PPC products. Doug also mentioned that "very soon" Kanoodle will be launched a self-serve program for smaller web site publishers -- essentially Kanoodle's own version of Google AdSense. He mentioned Kanoodle will have a strict review process for accepting publishers into the program. Listen to this show now: Segment 1 - Kanoodle PPC Segment 2 - PPC Trends Segment 3 - Kanoodle Products

breast

Posts: 8

Reply: 1

Posted: April 18, 2005 02:54 AM

Abundance, like want, ruins many.

Casey Gollan

Posts: 36

Reply: 2

Posted: June 29, 2005 11:36 PM

I had never even heard of Kanoodle prior to this interview. Yet I'd been running PPC campaigns with Google for a year now. Maybe I had google myopia! The Business Growth Specialist Business Growth Business Mentor Business Coach

Penelope

Posts: no

Reply: 3

Posted: September 2, 2005 01:55 PM

I've used Kanoodle a little. The traffic wasn't that great although conversion rates were decent. Heirloom Jewelry Boxes

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