Matt Naeger, IMPAQT

Matt Naeger is Senior VP and General Counsel for IMPAQT, a search engine marketing firm that combines database marketing tools and business intelligence methodologies.

Matt's primary responsibility at IMPAQT is management of IMPAQT’s Search Performance Management and Research Departments. Matt spent six years managing large scale direct marketing analysis projects for clients such as General Nutrition Cos., Eckerd Drug and Carnegie Library Systems prior to joining IMPAQT in 1999. Since 1999 Matt has developed scoring metrics, keyword selection, bid management systems, and research methodologies for IMPAQT clients. Matt attended Duquesne University Law School and has successfully applied his training and knowledge to the search industry, specifically trademark and copyright issues.

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1	11/01/04 18:22 EDT	Nancy: Great discussion. I n...