Search Engine Direct Marketing

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Mark

Posted: September 21, 2004 11:03 AM

In today's show, Brad spoke with Matt Naeger, Senior VP and General Counsel for IMPAQT, a search engine marketing firm that combines database marketing tools and business intelligence methodologies. Matt spoke about IMPAQT's unique approach to search marketing, focusing on database marketing and analytical research to drive strategies and campaigns. This is very unique approach to SEM, drawing the the core features of database marketing and applying them to paid and organic search efforts. Matt also spoke about trademark issues with respect to search. One of the major issue is this area is whether you should be allowed to bid on a PPC keyword that is is trademark-protected (such as a competitor or product brand name). Listen to this show now: Segment 1 - Database Search Marketing Segment 2 - Localized Search Trends Segment 3 - Trademark Law and PPC Search

breast

Posts: 8

Reply: 1

Posted: April 18, 2005 02:53 AM

Abundance, like want, ruins many.

Casey Gollan

Posts: 36

Reply: 2

Posted: June 29, 2005 11:33 PM

When ever 2 trained lawyers start talking, you know you're going to be in for a fairly high level of conversation! Thanks for the insight. The Business Growth Specialist Business Growth Business Mentor Business Coach

GoToMeeting

Posts: no

Reply: 3

Posted: April 29, 2006 08:02 AM

It is going to take a number of court cases to establish firm guidelines where trademark infringements start and where they end. It is however a very interesting topic for discussion and this interview gave me a much better idea where things are heading than I had previously. If your workforce or client base is spread out over the country or world, use GoToMeeting to hold online meetings and cut down on your travelling expenses.

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