The Future of Search
In this show, Brad spoke with John Battelle, co-founder of Wired Magazine and author of Searchblog. In this show John discussed the role of blogs on the Internet, with respect to search engines. John also discussed his upcoming book "The Search", which is expected to come out (hopefully) early next year. John shared his feelings on advertising, and annouced that he will be soon be testing a new ad netwrok on his blog. John also talked about the recent advertising choice given to Blogger users.
Regarding the future of search, John sees search-based advertsing seeping into the television market and other places, with advertising targeted based on your search habits. John also sees personalization of search being a major feature of third generation search engines.
Listen to this show show now (Windows Media Player):
Segment 2 - Writing about Search
Segment 3 - The Future of Search
Posted by Mark at August 24, 2004 01:00 PM | TrackBackJoin the discussion:
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