The Leading Link Analysis Software Application in the SEO Industry

Our guest for this show was Leslie Rohde, creator of the Optilink link analysis software tool.

Optilink differentiates itself from other SEO tools by focusing on one of the most significant aspects of major search engine algorithms: the link text (or 'anchor text) used to link to your site. Analyzing the anchor text used to link to a site can be one of the most time consuming tasks - because you have to visit every page with a link and look at the anchor text. Optilink automates this process, saving you a lot of time. In fact, because it is so easy, the tool can be used to analyze the links pointing to the top ranking sites. This can help you answer that often frustrating question, "Why are they ranking so high?".

Listen to the show now using Windows Media Player:

Segment 1 - How and why links affect search rankings.

Segment 2 - OptiLink -- how to use software to speed the process of link analysis.

Segment 3 - Getting specific -- how to analyze your competitors' links to outrank them in the search engines.

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